Marcas comerciales: su operatividad con otros derechos intelectuales en el contexto de la innovación

The new business model of innovation involves the joint operation of the various intellectual property rights, arising from the research and development stage to a commercial product. In this concert of rights, trademarks play a strategic role, as they allow the sustainability of a competitive advan... Deskribapen osoa

Egile nagusia: Schmitz Vaccaro, Christian
Formatua: Artikulua
Hizkuntza: Gaztelania
Argitaratua: Universidad Externado de Colombia 2011
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Sarrera elektronikoa: http://dialnet.unirioja.es/servlet/oaiart?codigo=3785191
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Laburpena: The new business model of innovation involves the joint operation of the various intellectual property rights, arising from the research and development stage to a commercial product. In this concert of rights, trademarks play a strategic role, as they allow the sustainability of a competitive advantage, beyond the period of exclusive exploitation of the product. After expiring intellectual property rights such as patents or utility models, the market becomes competitive, and under these conditions the only thing which reminds consumers and users the benefit of the product is the brand. Thus, trademarks continue playing its fundamental role: that of differentiation.