Marcas comerciales: su operatividad con otros derechos intelectuales en el contexto de la innovación
The new business model of innovation involves the joint operation of the various intellectual property rights, arising from the research and development stage to a commercial product. In this concert of rights, trademarks play a strategic role, as they allow the sustainability of a competitive advan...
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| Format: | Article |
| Language: | Spanish |
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Universidad Externado de Colombia
2011
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| Online Access: | http://dialnet.unirioja.es/servlet/oaiart?codigo=3785191 |
| Source: | Revista la propiedad inmaterial, ISSN 1657-1959, Nº. 15, 2011, pags. 31-45 |
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| Summary: |
The new business model of innovation involves the joint operation of the various
intellectual property rights, arising from the research and development stage to
a commercial product. In this concert of rights, trademarks play a strategic role,
as they allow the sustainability of a competitive advantage, beyond the period of
exclusive exploitation of the product. After expiring intellectual property rights
such as patents or utility models, the market becomes competitive, and under
these conditions the only thing which reminds consumers and users the benefit
of the product is the brand. Thus, trademarks continue playing its fundamental
role: that of differentiation. |
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