O valor & o poder das marcas:: Tendências mercadológicas
In the world increasingly globalized by the electronic media and the mass communications media, we know that there are currently thousands of brands around the world, some well known, others less so. In view of this, this study aims to demonstrate what is a brand, the difference between branded prod...
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| Format: | Article |
| Language: | Portuguese |
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2016
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6747471 |
| Source: | PIDCC: Revista em propriedade intelectual direito contêmporaneo, ISSN 2316-8080, Vol. 10, Nº. 1, 2016, pags. 90-99 |
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