O valor & o poder das marcas:: Tendências mercadológicas
In the world increasingly globalized by the electronic media and the mass communications media, we know that there are currently thousands of brands around the world, some well known, others less so. In view of this, this study aims to demonstrate what is a brand, the difference between branded prod...
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| Format: | Article |
| Language: | Portuguese |
| Published: |
2016
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=6747471 |
| Source: | PIDCC: Revista em propriedade intelectual direito contêmporaneo, ISSN 2316-8080, Vol. 10, Nº. 1, 2016, pags. 90-99 |
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| Summary: |
In the world increasingly globalized by the electronic media and the mass communications media, we know that there are currently thousands of brands around the world, some well known, others less so. In view of this, this study aims to demonstrate what is a brand, the difference between branded product and service, please mark towards commercial / business name and trademark and how some of them have so much power and credibility and that managed way that power and how they influence the time of purchase. It will also be shown, superficially, as a brand originates, grows and becomes a power, in order to facilitate the understanding of the subject by professionals beginners in marketing, micro-entrepreneurs and academics, who are starting their studies in the marketing areas , the marcário or development rights (release) products. Is it true that some products are sold by themselves, others however need a very strong marketing job, so they can win "market" and become, over time, a strong brand, synonymous with quality, which is a feat achieved by few. |
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