Las implicaciones estratégicas del marketing relacional: fidelización y mercados ampliados

The competition and the more and more globalizaded business environment have made that the client turns into the rarest element of the system. From the marketing point of view this means the prevalence of the relationship marketing approach, centred on the clients' loyalty, but also in the deve...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: Cobo Quesada, Francisco Benjamín, González Ruiz, Ladislao
Formatua: Artikulua
Hizkuntza:Gaztelania
Argitaratua: Real Centro Universitario Escorial-María Cristina 2007
Gaiak:
Estrategias de marketing
Marketing relacional
Fidelización de clientes
Mercados ampliados
Cooperación empresarial
Marketing strategies
Relationship marketing
Customer loyalty
Extended markets
Enterprise cooperation
Sarrera elektronikoa:http://dialnet.unirioja.es/servlet/oaiart?codigo=2267957
Baliabidea:Anuario jurídico y económico escurialense, ISSN 1133-3677, Nº. 40, 2007, pags. 543-568
Etiketak: Etiketa erantsi
Etiketarik gabe: Izan zaitez lehena erregistro honi etiketa jartzen
Las implicaciones estratégicas del marketing relacional: fidelización y mercados ampliados
Laburpena: The competition and the more and more globalizaded business environment have made that the client turns into the rarest element of the system. From the marketing point of view this means the prevalence of the relationship marketing approach, centred on the clients' loyalty, but also in the development of the long term relations with the rest of agents connected with the company. It is the model of the extended markets.

Antzeko agiriak