Las implicaciones estratégicas del marketing relacional: fidelización y mercados ampliados

The competition and the more and more globalizaded business environment have made that the client turns into the rarest element of the system. From the marketing point of view this means the prevalence of the relationship marketing approach, centred on the clients' loyalty, but also in the developme... Deskribapen osoa

Egile nagusia: Cobo Quesada, Francisco Benjamín
Beste egile batzuk: González Ruiz, Ladislao
Formatua: Artikulua
Hizkuntza: Gaztelania
Argitaratua: Real Centro Universitario Escorial-María Cristina 2007
Gaiak:
Sarrera elektronikoa: http://dialnet.unirioja.es/servlet/oaiart?codigo=2267957
Etiketak: Erantsi etiketa bat
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
Azalaren irudirik gabe QR Kodea
Gorde:
Laburpena: The competition and the more and more globalizaded business environment have made that the client turns into the rarest element of the system. From the marketing point of view this means the prevalence of the relationship marketing approach, centred on the clients' loyalty, but also in the development of the long term relations with the rest of agents connected with the company. It is the model of the extended markets.