Mejora de la satisfacción al cliente bajo el enfoque de la lógica borrosa

Achieving customer satisfaction is a latent problem in the institutions of the Ecuadorian financial system, especially in the agencies of the Banco Pichincha of the city of Cuenca-Ecuador. Therefore, the objective of this research is to detect actions and effects, with the purpose of trying to solve...

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Bibliographic Details
Main Authors: Ochoa Rodríguez, José Néstor, Luna Altamirano, Kleber, Erazo Álvarez, Juan Carlos, Sarmiento, William Henry
Format: Article
Language:Spanish
Published: 2019
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=7019213
Source:Killkana sociales: Revista de Investigación Científica, ISSN 2528-8008, Vol. 3, Nº. 1, 2019 (Ejemplar dedicado a: Revista Killkana Sociales), pags. 15-24
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