Análisis jurídico doctrinario del "know-how" y las cláusulas de confidencialidad para la eficacia de los contratos de franquicia internacional

The essay is about two essential elements of any international franchise contract: the know-how and the confidentiality clauses. To examine these two essential elements, it is necessary to study the franchise, his history and evolution. The know-how and the confidentiality clauses involve the theme...

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Bibliographic Details
Main Author: Mérida Villatoro, Carmen María
Format: Article
Language:Spanish
Published: 2018
Subjects:
Online Access:https://dialnet.unirioja.es/servlet/oaiart?codigo=6957089
Source:Revista Auctoritas Prudentium, ISSN 2305-9729, Nº. 20, 2018
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Summary: The essay is about two essential elements of any international franchise contract: the know-how and the confidentiality clauses. To examine these two essential elements, it is necessary to study the franchise, his history and evolution. The know-how and the confidentiality clauses involve the theme of unique ideas and trade secrets, it is necessary then, to discuss the issue of intellectual property, and how, at an international level, the distinctive signs characteristic of a company can be protected. The fundamental objective of the franchise is its international expansion, for this there are a series of objective and subjective factors, which must be considered at the time of making the decision to expand the business. This is how it will be proven that the franchise is one of the safest methods of expansion currently used. Based on the know-how and the confidentiality clauses, the success of any business will be guaranteed.