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"Gómez Álvarez, Almudena"
Gómez Álvarez, Almudena
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Análisis de los activos del valor de marca turística: diferenciación, gestión de imagen, calidad percibida, fidelización,el marketing de viva voz y la comunicación integrada
by
Gómez
Álvarez
,
Almudena
Published:
Real Centro Universitario Escorial-María Cristina
2007
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