TY - JOUR T1 - El protocolo de madrid y el régimen de las franquicias en Colombia A1 - Plazas, Rodrigo PB - Universidad Militar Nueva Granada YR - 2013 UL - http://biblioteca.ararteko.eus/Record/dialnet-ar-18-ART0000585152 AB - The following study is part of the research project The Madrid Protocol as a stimulating element for franchises in Colombia; a preliminary document that aims to elucidate the main theoretical aspects of the Madrid Protocol, and its applications regarding trademarks, trademark law, trademark registration and franchises. This article analyzes the elements that make possible the legal significance of the Madrid Protocol. In trademarks, it highlights its constitutive elements and their historic development. Finally, it analyzes the role of the franchise as a driving force for trade relations under the current conditions created by technological development. KW - propriedade intelectual KW - marcas KW - protocolo de Madri KW - franquia KW - propiedad industrial KW - protocolo de Madrid KW - franquicia KW - industrial property KW - trademarks KW - the Madrid protocol KW - franchise ER -