TY  - JOUR
T1  - Marcas comerciales: su operatividad con otros derechos intelectuales en el contexto de la innovación
A1  - Schmitz Vaccaro, Christian
PB  - Universidad Externado de Colombia
YR  - 2011
UL  - http://biblioteca.ararteko.eus/Record/dialnet-ar-18-ART0000449809
AB  - The new business model of innovation involves the joint operation of the various
intellectual property rights, arising from the research and development stage to
a commercial product. In this concert of rights, trademarks play a strategic role,
as they allow the sustainability of a competitive advantage, beyond the period of
exclusive exploitation of the product. After expiring intellectual property rights
such as patents or utility models, the market becomes competitive, and under
these conditions the only thing which reminds consumers and users the benefit
of the product is the brand. Thus, trademarks continue playing its fundamental
role: that of differentiation.
KW  - marca comercial
KW  - innovación
KW  - propiedad intelectual
KW  - trade mark
KW  - innovation
KW  - intellectual property
ER  -