Actitud 2.0: la política más allá de los blogs
The 2.0 “attitude” is the key to making the most of the possibilities that networking and network relationships offer companies, organizations and the public administration. To say that a person is "2.0" means that they use Web 2.0 tools to set up networks and obtain benefits on personal,...
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universitat Oberta de Catalunya
2008
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| Online Access: | https://dialnet.unirioja.es/servlet/oaiart?codigo=2793330 |
| Source: | IDP: revista de Internet, derecho y política = revista d'Internet, dret i política, ISSN 1699-8154, Nº. 7, 2008 |
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| Summary: |
The 2.0 “attitude” is the key to making the most of the possibilities that networking and network relationships offer companies, organizations and the public administration. To say that a person is "2.0" means that
they use Web 2.0 tools to set up networks and obtain benefits on personal, professional, individual and collective levels that arise from sharing knowledge.
This article starts by defining the Web 2.0 to show that by not having an “attitude” towards this phenomenon the concept itself can not move forward. Building on this conceptualization the article unfolds the application of the "2.0 attitude" in the political arena. What is known as "Politics 2.0" is being put into practice
by the general public rather than by the politicians themselves, so becoming a new way of engaging in politics. This means that these citizens are trying to generate a network in which the politicians often do not
participate, even in cases where the latter are integrated in the 2.0 realm. So the problem is that many supposedly "2.0" politicians only use the tools – blogs, Facebook, YouTube, Twitter, etc. – without exploiting
the potential of the web to the full. The fact is that "Politics 2.0" would allow them to get to know the citizens, share and listen to them, responding to their needs and interests.
After covering several interesting initiatives within Politics 2.0, the article finishes by highlighting the importance of the new generation of digital natives: the people who were born with the 2.0 phenomenon fully integrated, the Nintendo Generation. This is the group of young people who have to set the trends which will be
reality in the near future: work and relationships in a network taken to its maximum. Therefore, politicians
have to become aware of the fact that, as for now, "Politics 2.0" has to be practised with a "2.0 attitude"
which goes far beyond having a simple blog. |
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