Segmentación del consumidor respecto al alimento ecológico: diferencias interregionales

The saturation of food market has helped the development of organic market. Actually, the environmental concerns and the influence of food on health has increased. This study analyses the consumer's organic groups characterisation to lifestyles and environmental preoccupation. Then, it has analysed... Deskribapen osoa

Egile nagusia: Gracia Royo, Azucena
Beste egile batzuk: Sánchez, Mercedes, Gil Roig, José María
Formatua: Artikulua
Hizkuntza: Gaztelania
Argitaratua: Universidad de Almería 2000
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Laburpena: The saturation of food market has helped the development of organic market. Actually, the environmental concerns and the influence of food on health has increased. This study analyses the consumer's organic groups characterisation to lifestyles and environmental preoccupation. Then, it has analysed the preference structure consumer differences to this product between two Spanish regions: Aragón and Navarra. The principal information has been a personal interview. The small size of the ecological consumer segment and the importance of food prices to a production alternative (organic or conventional) indicates like a good strategy can be to increase the knowledge of organic production advantages.